AMAZON KEYWORDS: UNLOCKING THE POWER

Written by dcakers@dc-akers.com on November 22, 2013. Posted in Indie Writers News

This is a great bit of information straight from Amazon KDP themselves that I thought I would share. I know from experience that the right category and keywords make a difference. A few small tweaks like this help my book to soar from 2,331 to being #1 on the Amazon Best Sellers List in three categories. It’s a crucial step to building a strong foundation for your book. Remember, building an author platform is lot of hard work; its primary job once it has been built is to share, retain, and grow your customer base/readership. But you can’t build an effective author’s platform useless your target audience knows you exist. So concentrate on getting noticed for FREE—let Amazon help you do that. Become a master of category placement and keywords and your target audience will find you.

Metadata Guidelines

Providing accurate, descriptive title information about your story (known as metadata) helps create the best experience for our readers. Below, we have some guidelines to follow when providing your metadata. Kindle Worlds will not publish any submission with metadata that is meant to advertise, promote, mislead, or impair our readers’ ability to make good buying decisions.

Title

The title field should only contain the actual title as it appears on the cover of your story. Kindle Worlds will automatically prefix your title with the name of the World in the Kindle store. We will also append your title with “Kindle Worlds” and may include an indicator of the length for shorter works.

Titles are the most frequently used search attribute. Missing or erroneous title information may make it more difficult for readers to find your work. Customers pay special attention to errors in titles and won’t recognize the authenticity of your story if it has corrupted special characters, superfluous words, bad formatting, extra descriptive content, etc. Examples of items that are prohibited in the title field include but are not limited to:

  • Unauthorized reference to other titles or authors
  • Unauthorized reference to a trademarked term
  • Reference to sales rank (i.e. ‘best-selling’)
  • Reference to advertisements or promotions (i.e. ‘free’)

Series Title

A series is a connected set of stories. If your story is not part of a series, please leave this field blank. However, if your story is part of a series, enter the name of the series in the Series Title field. Identifying the name of the series helps customers find other titles that are part of that series in the Kindle Store.

Data entered into the Series Title field will be appended to the title on your story’s detail page. Because titles are the most frequently used search attribute, your series title name must adhere to title guidelines above.

Search Keywords

Search keywords can be a word or a phrase. Kindle Worlds allows up to seven keywords to be submitted, with a total letter count less than 100. We recommend that for the best results, you use phrases that are 2-3 words long. To determine the right search keywords for your story, we suggest you think like a reader browsing for a book. What are your target readers searching for?

As you consider which search keywords are right for your story, note that when a story has search keywords that are not accurate descriptors of its central storyline or are completely unrelated to its content, it can lead to unexpected or confusing search results and provide a poor customer experience. We do not tolerate search keywords that mislead or manipulate our customers. Examples of items that are prohibited as search keywords include but are not limited to:

  • Reference to other authors
  • Reference to books by other authors
  • Reference to sales rank (i.e. ‘best-selling’)
  • Reference to advertisements or promotions (i.e. ‘free’)
  • Reference to anything that is unrelated to your book’s content

Join Today!

Subscribe to get our latest content by email.

Powered by ConvertKit

Tags: , , , ,

Trackback from your site.

dcakers@dc-akers.com

Like many who enjoy the fantasy genre, Akers started reading it as an adolescent. He was fascinated with Tolkien's Lord of the Rings and Bram Stoker's Dracula. He currently enjoys reading works by Dean Koontz, Heather Brewer, J.K. Rowling, and Rick Riordan. Akers enjoys creating a fantasy world with compelling storylines, while injecting humor and a touch of drama into the action as he did with his first book Terra Vonnel and the Skulls of Aries, which has received rave reviews. "I start every story with this thought: Where can I take my audience now? To me it's about the journey, the escape into a world filled with the fantastic and the unexpected. There is nothing like an adventure that takes you further from reality with every turn of the page." D.C. Akers was born in Texas and after spending several years working in accounting, Akers began to pursue his childhood dream of becoming a writer.

Leave a comment

You must be logged in to post a comment.

Concept Art

Concept Art

Gallery quality print on natural white, matte, ultra smooth, 100% cotton rag, acid and lignin free archival paper using Epson K3 archival inks. Custom trimmed with 1" border for framing.